This is the a Retractable Fabric Tape Measure.

FEATURES:
Hardshell Blue Plastic Case, flexible Tape Strip w/Metal Loop End

INCLUDES:
One Retractable Fabric Measuring Tape

SPECS:
Diameter:  2-1/16"
Thickness:   5/8"
Overall Length: 5 ft
Increments of 1/10 of an inch